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App Store Optimisation Guide

One of the fundamental differences between SEO and ASO has always been the timing of actions you perform on the relevant channel. SEO is concerned with bringing the traffic on to the web page/website whereas […]

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Essential Mobile App Marketing Guide for Small Businesses

One of the best benefits of having a mobile app for your small business is that it is almost like having an open-line to each of your customers; a means for you and your customers […]

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How to Boost Your App Downloads Just After Launch

When app developers build an app they commonly focus only on creating a great app. There’s nothing wrong with this approach, but they forget about one important thing, i.e., app marketing. There are only a […]

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27 Christmas Marketing Ideas for Small Businesses

Regardless of what your preferred marketing channel is, we have put together a list of 27 Christmas marketing ideas you can use to add some sparkle to your holiday marketing and sales strategy. There is […]

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When Push Comes to Shove: Push Notification Marketing

Push notification marketing isn’t anything new, but it’s certainly come a long way. The first known push marketer appeared in 1879. Dr. Phineas Q. Snead would stand outside his office and literally shove passersby through […]

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The Basics of Successful Email Marketing

In a time when mobile apps make it possible for businesses to reach customers directly and instantly, email marketing might just seem a little quaint. Maybe it is, but that doesn’t make it irrelevant. In […]

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2016 Study: How Smartphones are Revolutionising the Customer Journey

In a new study by SessionM, they look into how smartphones are revolutionising the customer journey and how/why they are so essential in people’s lives. SessionM surveyed their network of over 4,000 smartphone users in […]

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The Essential List of 35 App Promotion & Marketing Strategies

One of the biggest challenges faced when developing a mobile App is actually the part after you’ve created it. The Launch and Promotion Strategy is absolutely essential to ensuring your App is a success. So if you’re looking […]

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