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One of the fundamental differences between SEO and ASO has always been the timing of actions you perform on the relevant channel. SEO is concerned with bringing the traffic on to the web page/website whereas […]

One of the best benefits of having a mobile app for your small business is that it is almost like having an open-line to each of your customers; a means for you and your customers […]

When app developers build an app they commonly focus only on creating a great app. There’s nothing wrong with this approach, but they forget about one important thing, i.e., app marketing. There are only a […]

Regardless of what your preferred marketing channel is, we have put together a list of 27 Christmas marketing ideas you can use to add some sparkle to your holiday marketing and sales strategy. There is […]

Push notification marketing isn’t anything new, but it’s certainly come a long way. The first known push marketer appeared in 1879. Dr. Phineas Q. Snead would stand outside his office and literally shove passersby through […]

In a time when mobile apps make it possible for businesses to reach customers directly and instantly, email marketing might just seem a little quaint. Maybe it is, but that doesn’t make it irrelevant. In […]

In a new study by SessionM, they look into how smartphones are revolutionising the customer journey and how/why they are so essential in people’s lives. SessionM surveyed their network of over 4,000 smartphone users in […]

One of the biggest challenges faced when developing a mobile App is actually the part after you’ve created it. The Launch and Promotion Strategy is absolutely essential to ensuring your App is a success. So if you’re looking […]