How to know if you need to hire web designers
You may be on the fence about investing in a new website or unsure if your current website is doing the right job for you. There are many ways to tell if you need a new website, from looking into the performance to asking your customers for feedback. It is well-researched that customers will know within seconds of visiting your website whether they will buy or use your product or service, and so making sure your website reflects the quality and service is crucial. Here’s our top tips to deciding whether it’s time to hire web designers in Preston.
Look at the performance
How well your website is performing for you will be the most important factor to consider when deciding whether to re-design your site. If you have access to analytics tools which tell you how many customers have visited your site, compare this to the number of people who have bought your products, completed a form, or called for more information. These are the customers who have converted either through buying or becoming a lead.
If you have a low conversion rate on your website, this is a big indicator that it’s not doing the job it should be doing for you.
Try using your website as a customer and think about the journey they will go on, and how easy it is to use. If you find any bugs, issues or find it hard to navigate, this is a sign you should be looking for the services of web designers.
Poor performing websites will also rank lower in Google, as the search engine uses data such as bounce rate (the number of customers who enter and then immediately exit your site) as a signal to how useful the content on your website is. Therefore, a poorly performing website can have a detrimental impact to the business.
Good web designers in Preston will be able to help solve any performance issues with your website and recommend how to design a website which will not only look great, visually, but help you grow your business.
When it comes to your own business, it may be hard to be objective. But there’s plenty of ways to get feedback from customers to inform your decision before deciding to hire web designers. You can of course speak to customers when they call, but asking directly may mean they give a more favourable answer. A great way to get honest feedback is an exit survey on your website. You can ask customers what they thought of the website, or why they are leaving and give them options to choose from. Once you have enough data to feel confident in a decision, you can be assured you’re making the right one.
Read More: Should I pay someone to design my website
Ask: does your website reflect your business?
Your website is an instant reflection of your business and customers will make a judgment extremely quickly. Within seconds of entering your website a customer will make a decision, and you want this to be in your favour. If your website is outdated or difficult to use, it doesn’t reflect well on your business and will deter future customers. Web designers are experts at making a website that truly showcases what your company has to offer, so if you’re not happy with the style, that’s a sure way to know a web designer can help.
Web designers Preston
Finding local web designers is a great way to stay fully involved in the process. You can meet with them throughout the process to discuss your requirements and make sure you’re fully happy with the outcome. Our web designers in Preston are experts at creating visually attractive, easy to use, high-performing websites. Contact us for more information or for a quote.